From Klub House to Ativity House Logo
FUTT-ure Forward: Rebranding Norway's Sport Association, Viken Branch
This project was all about injecting a burst of energy into Norway's Sport Association, Viken Branch. Their goal? To shake things up, attract new members, and become the go-to hub for all things sporty in the commune. My mission? To create a brand identity that captured their vibrant spirit and diverse range of activities.
A Logo That Scores Big
Enter the "FUTT" logo (and yes, it's as energetic as it sounds!). The bold, white typography pops against a vibrant backdrop of blue, orange, or gray, creating a striking visual identity that's as versatile as the association itself. With playful icons representing everything from cycling to chess, this logo is a visual celebration of movement and community. The house shape symbolizes a welcoming space where everyone belongs, echoing the tagline "Fra klubbhus til aktivitetshus" – from clubhouse to activity house.
More Than Just a Game
But this rebrand was about more than just a cool logo. It was about creating a sense of belonging and inspiring people of all ages and abilities to embrace an active lifestyle. The new visual identity, with its energetic color palette, became a rallying cry, inviting the community to come together, have fun, and experience the joy of sports and recreation.
Leveling Up the Association
And the results? Let's just say the association experienced a winning streak! The rebrand sparked a surge in interest and participation, with people eager to explore the diverse range of activities on offer. It transformed the association into a vibrant hub where everyone feels welcome, proving that design can be a game-changer (pun intended!).
A Victory for Viken
The refreshed logo and branding have positioned Norway's Sport Association, Viken Branch, as a champion of community engagement and a leader in promoting an active lifestyle. It's a testament to the power of design to not only revitalize an organization's identity but also to inspire positive change.
I've highlighted how the color scheme contributes to the logo's versatility and energy. I think this addition strengthens the connection between your description and the visual elements of your design.
Impact: The rebranding efforts bore fruit as the association experienced a surge in interest and participation. The updated image resonated with a wider audience, attracting individuals eager to explore the array of activities and events offered. The association's renewed identity served as a catalyst for building a stronger, more vibrant community.
Outcome: The refreshed logo and branding have positioned Norway's Sport Association, Viken Branch, as a beacon of vitality and inclusiveness in the commune. It stands as a testament to the power of design in revitalizing an organization's identity and fostering community engagement.
