Helping Paw Adoption Webside

Project for UX Design Course with Google (Fictional)

Project Overview

The Problem:

Current pages have no available pictures of animals so it’s harder to attract people to come and adopt animals. There is as well no booking option so you don’t know if the same animals are still available that you have seen some time ago.

The Goal:

Create easy to use website that will attract people to adopt animals.

Pain Points:
  • Photos

    Users can’t empathise with animals cause they can’t see them.

  • Booking

    Make it available to book animal so that user is sure it’s gonna be available for adoption when arrive.

  • Adoption Stories

    The app will analyse bater durability and include weather conditions to ensure correctness of prediction for need for next charge

  • Animal Profiles

    Make it possible to choose what qualities we are looking for in animals. Family dog, allergies, adventure buddy etc.

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Bianca

27 yo/ Yoga Teacher / Irish

I’m looking for an animal to do everything with, yoga, walks, holidays. That’s why it’s so important to me that I know who I’ll be taking home. It would be great to have website with animals descriptions and evaluation so that I can do my additional reacher and adopt when I’m 1000% sure.

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Erik

55 yo/ CEO / Indian

Erik is a business man who understands that there is a lot of animals in shelters that need help. He as well want to get a dog for his daughters birthday. Unfortunately him and his wife have very different schedules and it’s hard to go together to the shelter without his daughter knowing. And parents both must decide on one dog. Erik is afraid that if he goes to the shelter and then comes back home to discuss it with his wife when they will make up their mid that dog will be gone by this time. Shelter is far away as well so it’s inconvenient to travel

LO-FI Prototype:

Screenshot 2022-05-30 at 11.52.26
Groups:

During my reaserch I’ve found out that there are generally 3 main groups that look for animals :

Elderly - looking for smal sometimes older dogs, cats to company them for whatever they have left of life

Family - parents looking to adopt puppies, young dogs, turtles, parrots, and other small animals for their children to take care of and learn responsibility

Single - people who live alone and want to have cat, dog companion. As well active ppl looking for hiking buddies etc.

Web 1920 – 3
Real Insights:

Lot of pages had information about races of dogs. But lets be honest a lot of animals ending up in the shelters are after : being abandoned, abused etc. which has impact on their personality.

I wanted to create a page where each animal have their own profile and easy to understand information relating their personality.

Web 1920 – 3
Screenshot 2022-05-30 at 11.32.58

Usability Study:

%
It's missing search option
%
It need filters when searching for a pet
%
More addicional
info on how to etc.

HI-FI Prototype:

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Categories

Made menu more clear in naming each aspects, Search par was made smaller and pushed to the side cause that is no longer vocal point of our page

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Confirmation

Created Congratulations page to confirm successful application

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Additional Info

Crated get ready page where you can reaserch adoption processes and all necessary informations

Visial Identity:

Screenshot 2022-05-30 at 12.57.46

Takeway

Impact:

The page will make it easier for people to adopt animals

What I learned:

I’ve learned how accessibility is important in creating a project and how some things you’re think might be accessible are not and you have to always check yourself on your bias.

pf-s73-eve-set-14-mockup

TRY ME